Just Chillin' is an Ice Cream brand that's targeted towards the young and fun-loving audience, which includes kids, teenagers, and adults. This brand is more than just ice cream, as it evokes feelings of nostalgia. The company has launched a new line of flavors for the summer of 2023, which are inspired by tropical fruits such as Mango, Pineapple, Watermelon, and Lemon with a twist. The packaging design for these flavors features character illustrations of the fruits that interact with the audience, giving them a sense of being transported to the beach with their friends. The overall effect of the packaging design is intended to create a feeling of FOMO or the fear of missing out on a fun experience.