Burgundy is a conceptual fine-dining restaurant brand inspired by the richness and depth of red wine. This academic project explores the creation of a complete brand identity and menu system designed for both physical paper menus and digital iPad menus, with a strong focus on elegance, usability, and low-light readability.

The project simulates real-world hospitality design challenges in which brand perception and guest experience are equally important.

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The Brief

The brief was to design a high-end restaurant identity and menu system that communicates sophistication and exclusivity while remaining easy to read and navigate for guests.

Deliverables included:
• Physical food menu
• Physical wine menu
• Digital iPad menu
• Supporting brand applications